Chris Oddy March 2015
Today businesses are more complex than ever before, companies and people are interconnected and competitors and disrupters are always around the corner ready to pounce. The good news is that this means there is more opportunity than ever before. Software has allowed businesses to scale, information and data to flow and networks to develop at an unprecedented pace.
When it comes to developing a powerful strategy, there simple rule of thumb is - keep it simple. No matter how simple your strategy, execution will be harder than you think.
Susan Smith February 2015
Technology companies often struggle with managing their professional services departments because as a business they are focused on software development, sales, marketing and support.
The key to managing a professsional services organizing, is simply disciplined project management and coordination. Developing key metrics for analyzing pricing models, marketing investments, service profitability, and other financial decisions is critical.
There are key six metrics all software as a service companies should use to manage their professional services teams.
Jeffrey Pace January 2015
Freemium models are not holistic business models, they are customer acquisition strategies that can often be copied by your competition.
A robust strategy for how the freemium offering will be supported and leveraged is critical for it to be successful in helping to drive profitable growth.
There are a number of important considerations that shold be taken into account before introducing freemium or free offering in this article.
Carol Simons January 2015
The business world is changing more rapidly than ever before, far faster than during the industrial revolution or any other point in history.
As software companies optimize processes and workflows, disrupt industries and redefine almost everything we do, global markets, companies and other institutions need to constantly innovate and adapt in order to stay ahead.
People are the biggest asset of any software business therefore change management must be top of mind for all executives.
Transformation initiatives require careful planning, sensitive implementation, and above all, the trust of the people affected.
Trust is the foundation that must be built.
